competitors advertising

Nike footwear have gone down the route of graffiti and the whole urban underground culture for the advertising of their skateboarding range Nike SB. This would work well in making Kickers cool again....

CoOL TrAiNeRs

Some cool trainers worn by some cool people, these trainers are all totally out there and are more like pieces of art work rather than something to keep your feet warm and dry!x

Lego Mania

As a follow on from Chandni's post the other day, we came across these images when researching as a group today... it just goes to show Kickers definitely chose a very up-to-date brand to collaborate with. Maybe Kickers could translate the Lego idea into a style aimed at an older consumer?

Source: Cool Hunter

Sarah x

Update!

So, Strictly MixMatch have been working extra hard this week to create an amazing new campaign for our Live brief with Kickers. So far, it's going really well. Our FCP counterparts dreamed up some amazing ideas that we have been able to use, adapt and work on for our half of this project. One area we are looking into is store designs...here are some incredible shoe store designs and more... prepare to be amazed!

Source: www.thecoolhunter.co.uk

Sarah x