Celebrites couldn't get enough of Kickers at some of the coolest festivals over summer!
Check out these images of celebrities and their favourite Kickers...
Sarah x
Monday 23 November 2009
Kickers is everywhere!!
Kickers has recently decided to create a strong online presence by advertising everywhere! With online advertising taking over TV advertising (can you belive it!!) Kickers has done well to follow this growing trend!! Watch out for Kickers dommination!
Here's Kickers appearing on ITV player with a link to the site!
Kickers is really playing on it's heritage at the moment which is a really good strategy to attract new and existing consumers. The online advertsising also has a number of discounts for customers-another amazing way to attract attention and create traffic to the site!
Sarah x
Tuesday 10 November 2009
On a sidenote, HoH's t-shirts for Kickers evolved from Holland's initial collaboration with Kickers on the Kick-HoH reinterpretation of the Kick-Hi boot his his autumn 07-8 collection. Again, it's the revival of a classic like the Clarks wallabee or desert boot or Yohji Yamamoto's work with Doc Martens, but the brightly coloured patents and fluro laces makes the revival have more freshly seasonal relevance. I'll say this in a wee, tiny, whisper... I sort-of, kind-of, vaguely like them? (There's a very high lilting, questioning tone at the end...). Call it my random bit of Monday Loving when everything on a day like this seems so bad and dire, that something like these shoes can find their way into my 'I heart it' side of the brain. oh dear, am I allowed to retract what I say later on?
Kickers take on Henry Hollands quirky brand
Knickerbocker Glory
16 July 2007
WORDY Nu Wave poster boy Henry Holland, of House of Holland, has designed an exclusive – and typically irreverent – collection of his trademark slogan T-shirts for Kickers. Incorporating the designer's HoH logo and modelled by the cheekily sexy Daisy Lowe, the four-piece line, entitled "I'd drop my knickers for a pair of Kickers", also includes the rhymes, "She dropped her Knickers/I bought her some Kickers" and "Lose the clothes/Leave on those Kick-HoHs". "I have really fond memories of Kickers as a brand and can vividly remember my first pair of lime green nubuck ones - my sister even had a matching pair in lilac," Holland tells us. The new range continues Holland's collaboration with Kickers, which debuted its Kick-Hi boots - aka the Kick-HoHs refered to in the new T-shirt designs - on the designer's London Fashion Week catwalk in February. "The Ts reflect the fun and cheeky side of House of Holland and have the brand new Kick-HoH logo incorporated in the design," Holland explains. "I'm also excited to see my new Kick-HoH shoes, which we have developed for spring/summer 2008 as a continuation of the collaboration." The House of Holland for Kickers Ts cost £35 each and launch today at www.kickers.co.uk. (July 16 2007, AM)
Monday 9 November 2009
Drapers online.
Kickers
5 July 2008 By Marino Donati
The iconic footwear brand is plugging in to current trends and playing on its music scene heritage.
Kickers has ridden the wave offashionability since its inception in the 1970s. Back then it was a favourite of rock royalty such as Elton John and David Bowie, but it enjoyed a more recent heyday in the late 1980s and early 1990s when it was adopted by the rave scene.Now, as part of the Pentland Brands portfolio, Kickers is experiencing renewed interest. Managing director Ian Blackman says sales are 20% up on last year. As a result, the brand has returned to its heritage to produce a collection of streamlined core styles as well as trend-inspired versions of its classics for spring 09.Kickers is one casual footwear brand that can boast a truly iconic shoe – the distinctive Kick Hi boot. The triple stitching, green and red tab detail and clover-shaped swing tag are instant markers of the brand.“Kickers has gone in and out of fashion,” says Blackman. “The brand has got great heritage and iconic style like Timberland, Converse or Dr Martens, but we’ve never shouted about it. We’ve had buyers come to see us who have never really looked at the brand before, but they’ve come because they know other retailers who are doing really well with it,” he says.For spring 09 the collection is split into three segments: the heritage range, for the likes of Footasylum and Office; the mainline, with a broader distribution that includes retailers such as Barratts, Next and Littlewoods; and the special collaboration collections. Retail prices range from £10 for a sandal to £175 for the collaborations, with an average retail price of between £50 and £70 on a 2.25 mark-up.The brand has 350 accounts in the UK and Republic of Ireland. Men’s products make up half of sales, with women’s and kids’ ranges sharing the rest. Kickers also has a substantial share of the back to school market and, while not competing with the supermarkets on price, the brand works to maintain a “cool” status with children.Blackman is happy with the distribution, but is trying to grow the women’s business, with the introduction of more fashion-led styling. In that mood Kickers has slashed the amount of overall product by half, and introduced more variation on core styles.So a classic Kick Hi women’s shoe now also comes in a dip-dyed patent-look version, while for men it has a gingham lining. There is also a nod to the Japanese trend for hiking boot-style detailing with hook eyelets, plus plenty of flats, pumps and desert boot styles.Such fashionability will be precious to the brand’s core customers this season. These are split into the 17- to 25-year-olds and the older shopper who has grown up with the brand and has always had a strong association with music. Next spring, that connection will continue with a collaborations range featuring footwear styled by punk band the Buzzcocks, New Order’s Peter Hook and indie band The Ting Tings.
Kickers 020 8970 2342 www.kickers.co.uk
Essentials350: Number of accounts in the UK and Republic of Ireland
5 July 2008 By Marino Donati
The iconic footwear brand is plugging in to current trends and playing on its music scene heritage.
Kickers has ridden the wave offashionability since its inception in the 1970s. Back then it was a favourite of rock royalty such as Elton John and David Bowie, but it enjoyed a more recent heyday in the late 1980s and early 1990s when it was adopted by the rave scene.Now, as part of the Pentland Brands portfolio, Kickers is experiencing renewed interest. Managing director Ian Blackman says sales are 20% up on last year. As a result, the brand has returned to its heritage to produce a collection of streamlined core styles as well as trend-inspired versions of its classics for spring 09.Kickers is one casual footwear brand that can boast a truly iconic shoe – the distinctive Kick Hi boot. The triple stitching, green and red tab detail and clover-shaped swing tag are instant markers of the brand.“Kickers has gone in and out of fashion,” says Blackman. “The brand has got great heritage and iconic style like Timberland, Converse or Dr Martens, but we’ve never shouted about it. We’ve had buyers come to see us who have never really looked at the brand before, but they’ve come because they know other retailers who are doing really well with it,” he says.For spring 09 the collection is split into three segments: the heritage range, for the likes of Footasylum and Office; the mainline, with a broader distribution that includes retailers such as Barratts, Next and Littlewoods; and the special collaboration collections. Retail prices range from £10 for a sandal to £175 for the collaborations, with an average retail price of between £50 and £70 on a 2.25 mark-up.The brand has 350 accounts in the UK and Republic of Ireland. Men’s products make up half of sales, with women’s and kids’ ranges sharing the rest. Kickers also has a substantial share of the back to school market and, while not competing with the supermarkets on price, the brand works to maintain a “cool” status with children.Blackman is happy with the distribution, but is trying to grow the women’s business, with the introduction of more fashion-led styling. In that mood Kickers has slashed the amount of overall product by half, and introduced more variation on core styles.So a classic Kick Hi women’s shoe now also comes in a dip-dyed patent-look version, while for men it has a gingham lining. There is also a nod to the Japanese trend for hiking boot-style detailing with hook eyelets, plus plenty of flats, pumps and desert boot styles.Such fashionability will be precious to the brand’s core customers this season. These are split into the 17- to 25-year-olds and the older shopper who has grown up with the brand and has always had a strong association with music. Next spring, that connection will continue with a collaborations range featuring footwear styled by punk band the Buzzcocks, New Order’s Peter Hook and indie band The Ting Tings.
Kickers 020 8970 2342 www.kickers.co.uk
Essentials350: Number of accounts in the UK and Republic of Ireland
Subscribe to:
Posts (Atom)
